Email Sequences That Convert: 7 Templates That Work

Email remains one of the most effective channels for B2B lead generation. Here are seven proven email sequences that consistently drive demo bookings.

Sequence 1: The Value-First Approach

This sequence focuses on providing value before asking for anything in return.

Email 1: Share a relevant industry insight or resource
Email 2: Provide a case study showing results
Email 3: Offer a free assessment or audit
Email 4: Suggest a demo to explore opportunities

Sequence 2: The Problem-Agitate-Solve

Highlight pain points and position your solution as the answer.

Email 1: Identify a common pain point
Email 2: Explain the cost of not solving it
Email 3: Show how others solved this problem
Email 4: Invite them to see your solution in action

Sequence 3: The Competitive Alternative

Position yourself against competitors or the status quo.

Email 1: Acknowledge their current solution
Email 2: Highlight limitations of common approaches
Email 3: Show your differentiators
Email 4: Offer a comparison demo

Best Practices for All Sequences

• Keep emails concise (under 150 words)
• Personalize beyond just first name
• Include one clear call-to-action
• Space emails 3-4 days apart
• A/B test subject lines and content
• Track and optimize based on metrics

Measuring Success

Track these metrics for each sequence:

• Open rates (aim for 40%+)
• Reply rates (aim for 5%+)
• Click-through rates
• Demo booking rate
• Overall conversion to opportunity